Customer Reviews:
 Packed with Features! June 25, 2007
J. M. Newland
65 out of 66 found this review helpful
As a big-LCD newbie, I was really bowled over by Samsung's 37 inch. It actually has a bit of class - sporting Samsung's trademark glossy black plastic surround, which contrasts really well with the matt black LCD screen when not in use. So, it certainly looks the part.
Setting up is almost embarassingly simple - you literally click OK to run the Auto-setup and away you go, basic setup questions, first pass for terrestrial channels, second pass for digital services and you're up and running. Owning several consoles, including the Wii (incidentally, if you hang your TV on the wall, you can stick the Wii sensor under the lip of the main screen surround and it looks fine) - the 'game mode' is great - it really cuts the gaudy overexposed look you sometimes get with LCD tvs.
With normal viewing, there are many picture options available, you really should spend some time setting up some custom views - the difference on such a big screen can be quite significant. I have to say that the picture is extremely clear (now I've repositioned the loft aerial a bit) and proprietary sound is great.
Connections are aplenty - HDMI x 3, RGB splits, AV (of course), twin scarts, and even a network slot (I can only assume for racking up several TVs for a composite picture) - you've also got some nifty audio outs for really simple dolby connections.
One thing I found truly amazing was the delivery service - you get a call when it's to be dispatched, and you can agree on the best morning or afternoon - I opted for a 7:30 am to 11:30 am slot and it turned up at 10. Amazon's tracker was bang on the nail - very, very impressive.
I've just hung mine on the wall. Now I feel smug. Pass the popcorn.
D.Griffin November 7, 2007
Mr. D. Griffin (letchworth england)
17 out of 17 found this review helpful
Excellent bit of kit (after 2 months worth of research on the net and analysis sites) everthing you need for future with HDMI conections ,easy set up,great picture with 3 different modes and a custom mode,looks good at home in on/off mode,picture very sharp coupled with 3 year warranty all for £549!!! one thing - DO NOT use the polish cloth you get with it as it scratches the plastic /screen (from home cinema & which mags)
 Excellent for Standard Definition September 10, 2007
David C. Clark
35 out of 36 found this review helpful
I wanted a big flat screen TV for watching analogue and freeview channels and I've not been disappointed so far.
I chose the Samsung after looking at many reviews and other screens. In the end it came down to either the 37" Panasonic plasma or the Samsung LCD. What put me off the Panasonic was the additional power consumed and the niggle of having to pay an extra £99 for the desk stand! From a sensible viewing distance I couldn't really tell much difference between the two sets except that the Panasonic was not so bright. Possibly if viewing sport was a real priority, then I may have chosen otherwise, but maybe not.
Both my old DVD player and freeview digital provide excellent pictures, but what surprised me is how well analogue signals are displayed (provided the signal strength is strong). Unfortunately in my area I can't get Channel 4 or ITV on digital so a good performance on the analogue channel is important.
We found the display a bit bright when it was first switched on, but having set it to 'movie' mode and cranked-down the contrast a bit, we have a great picture.
My only warning is that a 37" screen will look huge when you get it home and take some getting used to (at least in our 18' by 16' room). And whereas before the TV could stay on in the corner whilst we did other things without it being too intrusive, now it is impossible to ignore it, so we tend to turn it off when there isn't something we want to watch- probably a good thing!
Overall, if you have a strong analogue signal and/or good freeview, then I have no hesitation in recommending this TV for standard definition viewing.
Very good September 3, 2007
Mr. David J. Meyer
12 out of 12 found this review helpful
Bought this TV a few weeks ago. It looks amazing (as you'll know if you looked at the picture!) and picture quality is very good. Friend of mine has a Sharp with 1080p which looks even better but costs more than twice as much!!!
Would highly recommend
Samsung September 23, 2007
Ms. D. A. Taylor (Twickenham, middx)
27 out of 28 found this review helpful
well we got our Samsung last wednesday and what can i say..it is one sexy tv! Didn't take long to set up at all, had to do a little fine tuning to get the right picture but after that it was fine.
The picture and sound is perfect, and as we have our surround sound system hooked up to it it sounds even better when watching movies.
Also with the PS2 plugged in it looks cool.
It does come with Freeview built in but we don't use it as we have Sky and the signal is just right.
Have to say it is one big TV! at first we thought we should of got a 32" but what can we say.... we're greedy!
can be a bugger for finger prints but thats the woman in me, but it does come with a cloth to wipe with.
Amazon were great for delivery, orderd it on the friday got a phonecall on monday to say when it was being delivered and then on the day the courier phoned to say he would be with us in 30 mins, and he was!
must recommend this tv to all, if your looking for a smart,sexy telly then this is the one!
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